Creativity isn't just for the lucky few @ CI Shenanigans, Tacoma [23 March]

Creativity isn't just for the lucky few

08:30 - 10:00

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CI Shenanigans
3017 Ruston Way, Tacoma, Washington 98402
Join us for our next breakfast!

As marketing professionals, thinking creatively is part of our everyday lives. But the ability to think this way doesn’t always come easily. The good news is, you can learn skills to free up the creative mind.

Join us for a fun and interactive, no PowerPoint breakfast with the founders of The Yes Works, a Tacoma-based organization that trains others to understand that creativity is not a fleeting, ephemeral quality reserved for the lucky few. Creativity is a habit and a skill.

-A useful rather than accurate definition of innovation
-4 principles that are prerequisite to innovation
-Exercises and practices to lubricate the creative mind and the collaborative machine


Aaron Schmookler, Co-founder, Trainer
Aaron Schmookler had his first article on creativity and innovation published at the age of 11 when the editor of a parenting magazine noticed his innovative mindset and asked him to write about taking inspiration for play wherever you can find it. The inspired mindset that got him noticed as a child still motivates and excites him— so much so that he’s made a career of sharing it with others. It’s contagious. So is the passion for finding the intersection between play and innovation, and helping people live and work there. Inspiration is everywhere.

A love of collaboration and of excellence in communication has driven Aaron to build teams and nurture creativity. After graduating Summa Cum Laude from Oberlin College, Aaron began work in the corporate world, gaining appreciation for his ability to communicate, to innovate, and to find the opportunity for constructive change in every crisis.
Businesses and organizations large and small, public and private have used Aaron’s support to improve communication, increase innovation, and manage conflict on both coasts, even while he earned his MFA in Theater from UMASS. Once, he thought his business work and his theater work were separate, but he’s learned since that they are one and the same.

Adam Utley, Co-founder, Trainer
Adam Utley, as a co-founder of The Yes Works, has turned his decade of improv experience to helping businesses solve the problems they think can’t be solved. Since graduating from Pacific Lutheran University in 2004, Adam has found that no matter what the setting, a regular practice of improv gives people the confidence to synthesize their own ideas with the ideas of others. Together, in that way, they attain a height greater than they imagined. Adam knows that every astute mind in business from Alexander Graham Bell to Jack Welch has had the audacity to value their own brilliance and the genius of the people around them.

Regardless of age or profession, the intention is the same; to nurture creative connections that engage self-education–connections grounded in empathy and a sense of one’s self. When these things come together, a company culture forms that’s conducive to great work ethic, employee retention, and stellar work product.

Working closely with the Broadway Center for the Performing Arts for 7 years in constructing their education department and programs, Adam has proven his investment in the nuances of making improv accessible to all human brains, regardless of profession.
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